国产精品99一区二区三_免费中文日韩_国产在线精品一区二区_日本成人手机在线

U.S. Starbucks eyes business expansion in fast-growing Chinese market

Source: Xinhua| 2018-03-26 17:06:54|Editor: ZD
Video PlayerClose

SAN FRANCISCO, March 25 (Xinhua) -- Major U.S. coffee chain operator Starbucks has full confidence that China will fundamentally change the company as the country has grown into Starbucks' second-largest and fastest-growing market, Starbucks CEO Kevin Johnson said Sunday.

In the first-quarter (Q1) 2018 Earnings Conference Call of the American coffee house chain, Johnson said that China has become his company's fastest growing market in Q1, with 6 percent growth driven entirely by increased transactions and 30 percent revenue growth.

"Our business in China has emerged as a growth driver that is rapidly moving us beyond our long-standing dependence on our U.S. business for needle-moving growth," he said.

"Rapid GDP growth is fueling a massive increase in China's middle class, expected to reach 600 million consumers by 2021, up 100 percent from three years ago and almost twice the size of the total U.S. population," Johnson noted.

Starbucks has an ambitious strategy in the promising Chinese market as it works hard to penetrate the world's second largest economy by adding more locations, with its premium Roastery and Reserve brands.

In December, Starbucks opened a Roastery location in Shanghai, an economic and financial hub in east China, its second after the one in Seattle in Washington state on the U.S. west Pacific.

On its very first day of operation, the Shanghai Roastery became the highest grossing Starbucks store in the world, averaging more than double the number of transactions of its highly successful Seattle Roastery.

The Starbucks CEO expects to serve more than 1 million customers every year at the Shanghai Roastery.

"Starbucks has cracked the code on China and no Western consumer brand is better positioned than Starbucks in China," Johnson said.

Starbucks has become a major player in China by opening roughly one store each day, and the coffee chain will probably have more locations across China than it does back in the United States.

TOP STORIES
EDITOR’S CHOICE
MOST VIEWED
EXPLORE XINHUANET
010020070750000000000000011100001370666631
主站蜘蛛池模板: 六安市| 文登市| 和政县| 东兰县| 芜湖市| 宜州市| 成安县| 兴和县| 汉中市| 彭泽县| 额尔古纳市| 乌兰察布市| 江西省| 讷河市| 望城县| 盐池县| 霍州市| 张家界市| 梅州市| 阿坝县| 孙吴县| 安义县| 余干县| 鄂托克前旗| 神农架林区| 五指山市| 西乌| 霍城县| 元阳县| 恩施市| 贵阳市| 台湾省| 广河县| 齐河县| 郧西县| 和林格尔县| 边坝县| 滦南县| 措勤县| 蒙山县| 三河市|