国产精品99一区二区三_免费中文日韩_国产在线精品一区二区_日本成人手机在线

Chinese suit brand DIKING benefits from sponsoring World Cup

Source: Xinhua| 2018-07-18 09:42:04|Editor: ZX
Video PlayerClose

By sportswriters Liu Yang and Wu Jianfeng

FUZHOU, July 18 (Xinhua) -- China's men's suit brand DIKING has seen sales increase by more than 30 percent year-on-year in June after sponsoring FIFA World Cup games in Russia.

According to Lv Qi, the CEO of DIKING, the sales growth is just one of the effects of the sponsorship. More importantly, it has brought worldwide recognition and popularity for the brand.

"Our advertisement was scrolling on the e-board along the match field, and people could easily see that while watching the games in stadiums, or through live broadcasts or online video replays, (they were) getting to know our brand," said Lv.

"Many news reporters called me for interviews and lots of overseas business dealers contacted me for further cooperation," he added.

The 20 million U.S. dollar sponsorship is the most the company has ever spent, but Lv believes it is a worthwhile and profitable deal for the development of the company in the long run.

As a non-sport based clothing company, DIKING's initial attempts to be seen on a World Cup stage was frustrating because Adidas was the dominant sportswear sponsor of the FIFA World Cup. Lv persevered and said his company learned from Hugo Boss and Armani in sponsoring big sporting events.

He believed it was time for DIKING to take a big step. He and his team negotiated with FIFA officials in May and convinced them that DIKING is not a sportswear brand and wouldn't violate the exclusiveness of Adidas' sponsorship.

20 years ago, DIKING was an OEM factory, producing and exporting the clothes of other brands to the world. In 2003, the company launched its own brand marketing program, introducing new fashion designs from around the world. "We sponsored the World Cup and our goal is very clear; to earn a position in the global market."

The FIFA World Cup was a good start and the suit company will be very cautious about the next big sponsorship it undertakes.

TOP STORIES
EDITOR’S CHOICE
MOST VIEWED
EXPLORE XINHUANET
010020070750000000000000011100001373323441
主站蜘蛛池模板: 扬中市| 峨眉山市| 清丰县| 阿坝县| 喀喇| 洞头县| 当阳市| 南昌市| 黄陵县| 武清区| 九龙县| 游戏| 宁明县| 密云县| 巴中市| 兰考县| 遵义市| 山阳县| 酉阳| 乡宁县| 获嘉县| 丹阳市| 长泰县| 五华县| 荣昌县| 财经| 贵州省| 麻江县| 锦屏县| 青阳县| 柳江县| 潼关县| 宜章县| 津市市| 沙坪坝区| 峡江县| 隆林| 兴国县| 琼海市| 福泉市| 巨鹿县|